Scaling human opportunity with AI.

We use AI to match humans with opportunities at scale.

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How will humans prosper in the age of AI?

Talent is everywhere. Opportunity is not. But most people have no way to show what they're capable of - their thinking, judgment, how they solve problems - to anyone beyond those who know them best.

AI changes this. When people can codify how they think, they become
discoverable. An analyst in Manila can demonstrate the same rigour as one in Manhattan. A self-taught engineer can prove their reasoning without a credential to vouch for them.

What you know and how you think will become visible, searchable and valuable.

This is how AI becomes the greatest enabler of economic mobility in history: by giving everyone a way to be found for what they are capable of. We are building Ethos to make that happen.

Pluma team
Pluma team

2024

Founded by DeepMind, McKinsey and SoftBank alumni.

Ethos was founded by Google DeepMind, McKinsey and SoftBank alumni to propel human opportunity with AI.

Advancing economic opportunities for all.

Pluma team
Pluma team

Experience from world-leading companies

Big 4 Accountants

Bulge Bracket Bankers

MBB Consultants

FAANG Engineers

F500 Execs

Ivy League Doctors

White Shoe Lawyers

World-class experts, all on Ethos.

Big 4 Accountants

Bulge Bracket Bankers

MBB Consultants

FAANG Engineers

F500 Execs

Ivy League Doctors

White Shoe Lawyers

World-class experts, all on Ethos.

Big 4 Accountants

Bulge Bracket Bankers

MBB Consultants

FAANG Engineers

F500 Execs

Ivy League Doctors

White Shoe Lawyers

World-class experts, all on Ethos.

Big 4 Accountants

Bulge Bracket Bankers

MBB Consultants

FAANG Engineers

F500 Execs

Ivy League Doctors

White Shoe Lawyers

World-class experts, all on Ethos.